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Co-Founder & CEO, Coderra

I help government and enterprise adopt AI that delivers lasting value.

More than 30 years in enterprise technology, from cloud and data centres to agentic AI.

Get in touchExplore Coderra
  • Enterprise sales leader
  • Customer advocate
  • Partnership builder
Portrait of Martin Williams, Co-Founder & CEO of Coderra

Martin

Sydney, NSW

About

From data centres to agentic AI

I'm Martin Williams, Co-Founder and CEO of Coderra, based in Sydney.

For more than 30 years I've supported government and enterprise customers to adopt technology that delivers lasting commercial and national value.

My background is in cloud, data centre and infrastructure solutions, with a strong focus on customer advocacy and long-term partnerships.

At a glance

Based in
Sydney, NSW
Currently
Co-Founder & CEO, Coderra
Experience
30+ years in enterprise technology
Markets
UK · Australia · Middle East
What I do

From first conversation to long-term partnership

The capabilities behind a career in enterprise technology sales.

  • Government & Enterprise Sales

    Leading sales for government and enterprise customers, as an experienced sales manager and senior sales executive.

  • Cloud, Data Centres & Infrastructure

    Cloud hosted and managed solutions, infrastructure and data centre sales.

  • Managed & Professional Services

    Professional services and managed solutions, delivered with leading managed services providers.

  • Customer Advocacy & Partnerships

    Highly customer focused, with a track record of building positive, long-term relationships with customers and partners alike.

  • Account Management & Growth

    Sales and account management across Australia and New Zealand.

  • Global Markets

    Extensive experience in global markets, across the United Kingdom, Australia and the Middle East.

Current work

BuildingCoderra

Co-Founder & CEO

An AI-driven technology company focused on developing innovative digital solutions — including production-grade agentic AI products AISO and CommOps.

Core capabilities

  • Agentic workflows
  • LLM / RAG systems
  • Integrations & APIs
  • Data pipelines
  • Evaluation & observability
  • Security & reliability
Explore Coderra

AISO

AI Search Optimisation & digital presence

An agentic AI platform that improves visibility across search, LLMs, content, citations and social channels, turning scattered signals into governed, actionable insight.

  • Visibility, pipeline and compliance in one agentic loop
  • Integrates with GSC, GA4, HubSpot, WordPress and more
  • Reasons over your data and automates multi-step workflows

CommOps

AI-powered communication operations

Automates customer interactions across messaging channels, starting with conversational SMS agents that handle real customer demand.

  • Conversational SMS agents
  • Automated, multi-channel customer interactions
  • Built on the same agentic foundations as AISO
Experience

A career in enterprise technology

Sales and client leadership roles across technology providers, now leading Coderra.

  1. CoderraNow

    Co-Founder & CEO

    Sydney, NSW

    • Sets the company's direction as Co-Founder and CEO.
    • Helps government and enterprise customers adopt Coderra's agentic AI products, AISO and CommOps.

  2. ResetData

    Head of Sales

  3. DCI Data Centers

    Head of Sales, Australia and New Zealand

    • Responsible for sales and account management of DCI's Australian and New Zealand business.

  4. Earlier career

    Sales and client engagement leadership

    • Oracle
    • NTT
    • Fujifilm
    • Macquarie Technology Group
Contact

Let's start a conversation.

Whether you're exploring AI for your organisation, interested in Coderra or looking to partner, tell me what you're working on and I'll be in touch.

martin@coderra.com.au

Sydney, NSW

Send a message

Tell me about your project and I'll reply by email.

Book a call

Book a 30-minute intro call

Book a 30-minute intro call. Email martin@coderra.com.au and we'll find a time.

Common questions

Who is Martin Williams?

Martin Williams is the Co-Founder and CEO of Coderra, an AI-driven technology company, and is based in Sydney, NSW. He has more than 30 years' experience in enterprise technology sales and client leadership.

What is Coderra?

Coderra is an AI-driven technology company focused on developing innovative digital solutions, including the agentic AI products AISO and CommOps. Martin Williams is its Co-Founder and CEO.

Where has Martin worked?

Before Coderra, Martin was Head of Sales at ResetData and Head of Sales, Australia and New Zealand at DCI Data Centers. Earlier, he held sales and client engagement leadership roles at Oracle, NTT, Fujifilm and Macquarie Technology Group.

How do I get in touch with Martin?

Use the contact form on this site, ask WAI (the assistant on this site) to pass on a message, or email martin@coderra.com.au.