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Bringing AI to enterprise

I make AI deliver real, measurable outcomes.

25+ years of global technology leadership across the UK, the Middle East and Australia.

Get in touchExplore Coderra
  • Co-Founder & CEO, Coderra
  • Enterprise sales leader
  • Customer advocate
  • Partnership builder
Portrait of Martin Williams, Co-Founder & CEO of Coderra

Martin

Co-Founder & CEO, Coderra

About

From data centres to agentic AI

I'm Martin Williams, Co-Founder and CEO of Coderra, based in Sydney.

For more than 25 years I've built a career at the intersection of technology leadership, enterprise strategy and genuine customer advocacy that delivers lasting commercial value.

My background is in cloud, data centre and infrastructure solutions, with a single consistent principle: technology only matters when it works for the people using it.

At a glance

Based in
Sydney, NSW
Currently
Co-Founder & CEO, Coderra
Experience
25+ years in technology leadership
Markets
UK · Middle East · Australia
What I do

From first conversation to long-term partnership

The capabilities behind a career in enterprise technology sales and delivery.

  • Government & Enterprise Sales

    Leading sales for government and enterprise customers, as an experienced sales manager and senior sales executive.

  • Cloud, Data Centres & Infrastructure

    Cloud hosted and managed solutions, infrastructure and data centre sales.

  • Managed & Professional Services

    Professional services and managed solutions, delivered with leading managed services providers.

  • Customer Advocacy & Partnerships

    Highly customer focused, with a track record of building positive, long-term relationships with customers and partners alike.

  • Account Management & Growth

    Sales and account management across Australia and New Zealand.

  • Global Markets

    Extensive experience in global markets, across the UK, the Middle East and Australia.

Current work

BuildingCoderra

Co-Founder & CEO

An AI-driven technology company focused on developing innovative digital solutions — including production-grade agentic AI products AISO and CommOps.

Core capabilities

  • Agentic workflows
  • LLM / RAG systems
  • Integrations & APIs
  • Data pipelines
  • Evaluation & observability
  • Security & reliability
Explore Coderra

AISO

AI Search Optimisation & digital presence

An agentic AI platform that improves visibility across search, LLMs, content, citations and social channels, turning scattered signals into governed, actionable insight.

  • Visibility, pipeline and compliance in one agentic loop
  • Integrates with GSC, GA4, HubSpot, WordPress and more
  • Reasons over your data and automates multi-step workflows

CommOps

AI-powered communication operations

Automates customer interactions across messaging channels, starting with conversational SMS agents that handle real customer demand.

  • Conversational SMS agents
  • Automated, multi-channel customer interactions
  • Built on the same agentic foundations as AISO
Experience

A career in enterprise technology

Sales and client engagement leadership roles across technology providers, now leading Coderra.

  1. CoderraNow

    Co-Founder & CEO

    Sydney, NSW

    • Defining strategy, culture and customer outcomes.
    • Leading customer advocacy for Coderra's agentic AI products, AISO and CommOps.

  2. ResetData

    Head of Strategic Accounts

    • Driving sovereign AI and GPU infrastructure for Government, Defence and global AI leaders.

  3. DCI Data Centers

    Head of Sales ANZ

    • Securing hyperscale cloud and defence-grade edge deployments across Australia & NZ.

  4. Macquarie Data Centres

    Global Account Director

    • Building global buyer networks and C-suite relationships across hyperscale and enterprise.

  5. Earlier career

    Sales and client engagement leadership

    • Macquarie Technology Group
    • GBM
    • NTT
    • NEC
    • ASG
    • EDS
Contact

Let's start a conversation.

Whether you're exploring AI for your organisation, interested in Coderra or looking to partner, tell me what you're working on and I'll be in touch.

martin@coderra.com.au

Sydney, NSW

Send a message

Tell me about your project and I'll reply by email.

Book a call

Book a 30-minute intro call

Book a 30-minute intro call. Email martin@coderra.com.au and we'll find a time.

Common questions

Who is Martin Williams?

Martin Williams is the Co-Founder and CEO of Coderra, an AI-driven technology company, and is based in Sydney, NSW. He has more than 25 years of global technology leadership across the UK, the Middle East and Australia.

What is Coderra?

Coderra is an AI-driven technology company focused on developing innovative digital solutions, including the agentic AI products AISO and CommOps. Martin Williams is its Co-Founder and CEO.

Where has Martin worked?

Martin has forged a global career in technology sales and delivery spanning the UK, the Middle East and Australia. Before Coderra, he was Head of Strategic Accounts at ResetData, Head of Sales ANZ at DCI Data Centers and Global Account Director at Macquarie Data Centres. Earlier in his career, he held sales and client engagement leadership roles at Macquarie Technology Group, GBM, NTT, NEC, ASG and EDS.

How do I get in touch with Martin?

Use the contact form on this site, ask WAI (the assistant on this site) to pass on a message, or email martin@coderra.com.au.